Our Swedish roots, the product and the future

When Henrik Facile started his journey to revive the traditional Swedish Punsch 27 years ago, the main focus was on how to make it into an international quality. A product that could find its place among other classic premium spirits from around the world. The first step was to look into the the base, the Batavia Arrack.

The basis of all Swedish Punsch is the Indonesian double pot-stilled “rum” based on sugar cane molasses distillate first made famous by Dutch merchants who colonized the port of Batavia (a.k.a. Jakarta) on the island of Java in the 1600s: Batavia Arrack.   Referred to by the famous American author, David Wondrich, as “the world’s first luxury spirit” due to the double distillation of a far better quality at time than rum from the Caribbean. You could also call it East Indies Rum. It has pungent, almost savoury flavours that are reminiscent of traditional rums of the West Indies (notably Jamaica), but there are distinctive nuances that come from a small portion of red rice used in the fermentation and distillation practice that originated in China.

KRONAN Premium Swedish Punsch combines the best of both hemispheres—Batavia Arrack and Demerara and Jamaica rums. The result is a Rum liqueur of remarkable depth and complexity that is both delicious in cocktails and by itself, a mixologist’s secret weapon (see cocktails).

Our goal is to show the world that this unique 286 year old classic tradition has its place in every bar to give all the creative mixologists, professional or amateur, a great to tool to work with. Of course, its use is not only limited to drinks but also to be used in baking, desserts, chocolates, with a good cigar etc…. the list could just go on and on.

We hope that our customers will find possibilities to enjoy KRONAN in their own way!

Team KRONAN